Why You Should Integrate an EPOS System
Electronic Point of Sale systems represent the finish line of the
purchasing process. Every time we buy a product or service, it is likely that
we encounter EPOS systems.
This is the result of modern trends of development in the point of
sale field, moving towards more and more technological, efficient, and fast
all-in-one till systems. Nevertheless, few (mostly small) businesses are still
using old cash registers.
The basic functions of a EPOS system bring the most benefits to
companies that need to effectively coordinate operations between front and back
offices. But in general, an EPOS system, together with its toolkit, can
literally revolutionise a business’ performance.
It is not just about registering figures, taking payments, and
printing receipts. An electronic Point of Sale (POS) is essential to:
· Improve Inventory Management of Your Business
· Manage Your Business Better Using Data Analysis
· Improve Customer Satisfaction
· Boost Your Customer Loyalty Programmes
· Save Time and Money
When you incorporate a POS system that includes hardware, software,
and peripherals, then you will speed up your daily sales transactions, saving a
lot of time and money. EPOS systems have similar features and procedures, but
with greater benefits like data reports and better customer experience that
will ultimately drive your business’ success.
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EPOS Payment
Advantages of EPOS Systems
Improve Inventory Management of Your Business
When an item is scanned and purchased, the database is updated in
real time. The stock volume can be tracked directly from the EPOS system itself
or in case you own an EPOS system, from every electronic device synchronized
with it, such as smartphones or tablets.
This way, by monitoring product turnover you will be able to track
the amount of goods sold and when inventory needs to be replenished. In
addition, according to the data that you collect through the system, it is
possible to envision a plan for the arrangements of goods within the store.
In terms of marketing, checking the stock performance and the
frequency with which specific kinds of items are sold is fundamental to
determine the trends of consumption. This leads to in-store spaces optimization
and, eventually, to cost-cutting measures
Manage Your Business Better Using Data Analysis
As mentioned above, EPOS systems record all the sales data. The
related information is usually supplied in the form of reports, graphs, and
charts. Data analysis mostly concerns the items purchased but also financial
flows.
Tax rates and income levels are calculated automatically and saved
in the system. Moreover, most of the EPOS systems usually work with cloud-based
software, so all the information is stored and traceable on a daily, weekly,
monthly, and yearly basis.
Using an EPOS system precludes the need of the Internet. Luckily,
some EPOS software ensures temporary data backups and continued functionality
even if the internet connection is lost.
Improve Customer Satisfaction
Waiting time is maybe one of the most annoying things for your
customers. Every business wants satisfied customers, right? For this reason,
EPOS systems run in order to make the buying process faster, and to limit the
queue in front of the POS terminals or cash registers.
With an EPOS system scanning products and taking payment
transactions now only take a few seconds. Hence, customer checkout speed has
been verified and confirmed to be a key factor for customer satisfaction.
Apart from this, clients often ask the store staff about item
availability. Usually, it is time-consuming to go and check store rooms, and
making customers wait longer is never a good thing. In these cases, EPOS
systems provide direct information concerning the stock level of every type of
good in real time.
So, with EPOS systems, your business can focus on efficiency while
at the same time making your customers happier and more satisfied.
Checking Items Availability
Boost Your Customer Loyalty Programmes
Still on the subject of consumer trends, customised loyalty
programmes can be taken into account. Normally, an EPOS system collects data
about all the clients taking part in the programme.
When the loyalty card is initially created, personal information is
gathered (sex, age, status, occupation, nationality, etc.) in the system that
is used. In this way, when a client makes a purchase, it is possible to
determine what their shopping tendencies are.
For this purpose, thanks to the contained data, tailored discounts
and promotions can be designed for every customer according to specific habits
and tastes. Also, you can build customer profiles in order to better understand
what they actually need and their trends considering the purchases.
Save Time and Money
It is evident that all the functions performed by the EPOS system
greatly benefit the business. By carrying out tasks that do not require human
resources, the company can save time and money.
By using an EPOS system some parts of the selling process become
automated, so you can use your staff in other areas that cannot be automated so
easily. Thus, further improving your business functions.
All these mean significant cost-cutting capacities, and granting the
opportunity to invest the money saved in other areas of your business. It has
become clear that implementing an EPOS system can support company growth and
business performance improvement.
Is It Safe to Use an EPOS System?
It is reasonable to care about the safety of your transactions.
Business owners worry about their customers’ data because it is essential for
every company to secure this sensitive information in order to retain their
customers’ trust and satisfaction.
Of course, the companies that built the software which is used in
the Electronic Point of Sale systems have thought about the safety of these
data. As a result, most EPOS software is PCI compliant, which is a set of
security standards that ensures the safety of sensitive information.
Therefore, you can further secure your business transactions using a
payment gateway system, in order to be even better prepared for any potential
security risk.
Do you have more questions about EPOS systems? Then fill in the form
and your request will be matched with our qualified suppliers. After that, you
will receive up to four non-binding quotes for free.
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